Amazon Jobs

Job Description: Digital Marketing Executive

Location: Dahisar Rs, Mumbai

Company Overview: Amazon is a global e-commerce and technology company that strives to be Earth's most customer-centric company. We are currently seeking a creative and results-driven Digital Marketing Executive to join our team in Dahisar Rs, Mumbai. As a Digital Marketing Executive, you will play a crucial role in driving digital marketing campaigns, optimizing online presence, and enhancing customer engagement for Amazon's products and services.

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Responsibilities:

1. Digital Marketing Strategy: Develop and execute digital marketing strategies to promote Amazon's products and services across various digital channels, including search engines, social media, email marketing, and display advertising. Collaborate with cross-functional teams to align marketing objectives with overall business goals.
2. Campaign Management: Plan, implement, and monitor digital marketing campaigns to drive customer acquisition, engagement, and conversion. Optimize campaign performance through A/B testing, audience segmentation, and data-driven insights. Analyze campaign data and metrics to measure effectiveness and make data-backed recommendations for campaign enhancements.
3. Content Creation and Management: Create compelling and engaging content for digital marketing campaigns, including ad copies, social media posts, email newsletters, and landing pages. Ensure consistency of brand messaging and adherence to brand guidelines across all digital marketing assets. Manage content calendars and schedules to ensure timely and relevant content delivery.

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Skills and Qualifications:

• Bachelor's or Master's degree in Marketing, Digital Marketing, or a related field.
• Proven experience in digital marketing, preferably in e-commerce or technology industries.
• Strong knowledge of digital marketing concepts, tools, and techniques, including SEO, SEM, social media marketing, email marketing, and analytics platforms.
• Proficiency in using digital marketing tools, such as Google Ads, Google Analytics, social media management platforms, and email marketing software.
• Creative mindset with the ability to develop engaging and customer-centric digital marketing campaigns.
• Strong analytical and problem-solving skills to interpret data and optimize campaign performance.
• Excellent written and verbal communication skills to create persuasive content and effectively collaborate with stakeholders.
• Ability to work in a fast-paced environment and manage multiple projects with tight deadlines.
• Familiarity with web development principles, HTML, and CSS will be an advantage.