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Job Description: Digital Marketing Manager - Amazon

Location: Cumballa Hill, Mumbai

Amazon, the world's largest online marketplace, is seeking a skilled and strategic Digital Marketing Manager to join our team in Cumballa Hill, Mumbai. As a Digital Marketing Manager, you will play a key role in driving Amazon's digital marketing strategies, executing campaigns, and optimizing customer acquisition and engagement. This is an exciting opportunity for individuals with a deep understanding of digital marketing channels and a proven track record of delivering impactful results.

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Responsibilities:

1. Digital Strategy Development: Develop and implement comprehensive digital marketing strategies to drive customer acquisition, engagement, and revenue growth. Collaborate with cross-functional teams to align digital marketing initiatives with business objectives. Stay updated with industry trends and emerging technologies to identify new opportunities and stay ahead of the competition.
2. Campaign Management: Plan, execute, and optimize digital marketing campaigns across various channels, including search engines, social media, email marketing, display advertising, and affiliates. Define campaign objectives, target audience, and key performance indicators (KPIs). Monitor campaign performance, analyze data, and make data-driven decisions to improve campaign effectiveness and ROI.
3. Customer Engagement and Retention: Develop strategies to enhance customer engagement and retention through personalized communication, loyalty programs, and targeted campaigns. Utilize customer data and analytics to segment audiences, create customer personas, and deliver relevant and engaging content. Optimize customer touchpoints and user experiences to drive customer satisfaction and loyalty.

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Skills and Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field. Advanced degree or relevant certifications in digital marketing are advantageous.
• Proven experience in digital marketing roles, preferably in e-commerce or technology companies.
• In-depth knowledge of digital marketing channels, including search engine marketing (SEM), search engine optimization (SEO), social media marketing, email marketing, display advertising, and affiliates.
• Strong analytical skills, with the ability to analyze complex data sets and draw actionable insights.
• Proficiency in using digital marketing tools and platforms, such as Google Ads, Google Analytics, Facebook Ads Manager, and email marketing software.
• Experience in managing large-scale digital marketing campaigns and budgets.
• Strategic mindset with the ability to develop data-driven marketing strategies.
• Excellent project management skills, with the ability to prioritize and meet deadlines in a fast-paced environment.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.