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Job Description: Marketing Consultant

Position: Marketing Consultant Location: Borivali East, Mumbai Employment Type: Full-time

Company Overview: Amazon is a global e-commerce and technology company that strives to be Earth's most customer-centric company. We are currently seeking a talented and experienced Marketing Consultant to join our team at our Borivali East office in Mumbai. As a Marketing Consultant, you will play a pivotal role in developing and implementing strategic marketing initiatives to drive growth and enhance the customer experience.

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Responsibilities:

1. Marketing Strategy: Develop and execute comprehensive marketing strategies aligned with business objectives. Conduct market research and analysis to identify customer insights, market trends, and competitive landscape. Provide strategic recommendations to optimize marketing efforts and drive customer acquisition and retention.
2. Brand Management: Drive brand awareness and equity by developing and implementing brand-building initiatives. Ensure brand consistency across all marketing channels and touchpoints. Collaborate with internal stakeholders to develop and maintain brand guidelines and standards.
3. Campaign Planning and Execution: Plan, execute, and monitor multi-channel marketing campaigns to drive customer engagement and revenue growth. Define campaign objectives, target audience, messaging, and marketing channels. Coordinate with cross-functional teams to ensure seamless execution and delivery of campaigns.

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Skills and Qualifications:

• Bachelor's degree in marketing, business administration, or a related field. Master's degree is a plus.
• Proven experience as a Marketing Consultant or a similar role in a dynamic and fast-paced environment.
• Strong knowledge of marketing principles, strategies, and best practices.
• In-depth understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Experience in campaign planning, execution, and performance tracking.
• Proficiency in using marketing tools and analytics platforms, such as Google Analytics, Adobe Analytics, or similar.
• Excellent analytical skills with the ability to interpret data and provide actionable insights.
• Strong project management skills with the ability to handle multiple projects and priorities.
• Effective communication and presentation skills, with the ability to convey complex ideas clearly and persuasively.
• Creative mindset and ability to think strategically and innovatively.
• Strong problem-solving and decision-making abilities.
• Collaborative team player with the ability to work effectively with cross-functional teams.
• Results-oriented and driven by achieving marketing goals and objectives.
• Passion for technology, e-commerce, and customer-centricity.