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Job Title: Marketing Research Analyst - Amazon

Location: Andheri East, Mumbai

Job Description: We are looking for a talented and detail-oriented Marketing Research Analyst to join our team at Amazon in Andheri East, Mumbai. As a Marketing Research Analyst, you will be responsible for conducting market research, analyzing consumer behavior, and providing actionable insights to drive marketing strategies and decision-making. Your role will involve collecting and analyzing data, monitoring market trends, and assessing competitive landscapes. This is an exciting opportunity for individuals with a strong analytical mindset and a passion for uncovering market insights.

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Responsibilities:

1. Market Research and Analysis: Conduct primary and secondary research to gather market intelligence, including customer preferences, industry trends, and competitive landscapes. Utilize various research methodologies and tools to collect and analyze data. Identify patterns, trends, and opportunities to inform marketing strategies and product development.
2. Consumer Behavior Analysis: Analyze consumer behavior and purchasing patterns to understand customer needs, preferences, and motivations. Conduct surveys, focus groups, and interviews to gather qualitative insights. Utilize data analytics techniques to derive quantitative insights and segment customer groups. Translate findings into actionable recommendations for marketing campaigns and customer engagement strategies.
3. Competitive Analysis: Monitor and analyze competitor activities, including pricing strategies, promotional campaigns, and product offerings. Identify strengths, weaknesses, opportunities, and threats to Amazon's marketing initiatives. Benchmark Amazon's performance against industry standards and identify areas for improvement. Stay updated on market dynamics and emerging trends to ensure a competitive edge.

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Skills and Qualifications:

• Bachelor's degree in Marketing, Business Administration, Statistics, or a related field. Advanced degree preferred.
• Proven experience in market research, marketing analytics, or a similar role.
• Strong analytical skills with proficiency in data analysis and interpretation.
• Proficiency in using statistical analysis software and tools, such as SPSS or R.
• Familiarity with research methodologies, survey design, and qualitative and quantitative data analysis techniques.
• Excellent problem-solving and critical-thinking abilities.
• Strong written and verbal communication skills, with the ability to present complex data and insights in a clear and concise manner.
• Attention to detail and ability to work with large datasets.
• Proficiency in Microsoft Excel and PowerPoint.